About this event
Search Marketing Summit brings search, analytics and growth practitioners to Sydney for two days of talks across SEO and paid-search streams. Sessions explore semantic search, predictive analytics, machine learning for UX, data science for technical SEO, structured data and optimisation for large sites. Other talks cover automated ad testing, CRM integration, attribution tracking and landing-page tools, connecting implementation choices with measurable user acquisition and search performance. The conference takes place on 24–25 February at SMC Conference Centre. Registration is open to business professionals aged 18 and over. The programme pairs shared keynotes with parallel sessions, offering a choice of technical search and campaign practice throughout both days.