About this event
A single-day conference for professionals across UX, design, product, research, engineering, digital transformation and business leadership, under the theme "The Inflection Point". This edition examines the shift from engineer-first delivery toward genuinely user-first experiences while keeping technical excellence: building products around real human needs, applying AI to improve experiences and decision-making, strengthening collaboration between design, product, engineering and business, and introducing user-centred thinking in complex organisations. The format combines keynotes, panels, break-out sessions, workshops and table talks, with around 25 speakers, three panels and roughly 250 guests announced by the organiser.